The agentic AI era: Rethinking technology, costs, and creativity - with AWS and Merapar

In this episode of Playback, host Bleuenn Le Goffic, VP Business Transformation at Accedo is joined by Michael Schmidt, Global Director, Industry Partnerships at AWS and Simon McGrath, Chief Marketing office at Merapar to explore how AI’s role in media and entertainment is rapidly evolving from experimental projects to fully operationalized, business-critical systems. Together, they dive into the rise of agentic AI, composable architectures, and FinOps, and how these trends are reshaping technology investment, cost management, and audience engagement. 3:39 AI’s development in Media & Entertainment industry - have we moved past experimentation to operational use cases?12:01 What would be the impact of AI on investment strategy and software procurement?18:08 How AI distills data into decision points and reduces time to resolve operational events.25:27 A shift in AI strategy to focus on growth, subscriber acquisition, churn reduction, and monetization strategies.33:38 The future of OTT and consumer experience with AI