The Agentic Shift in Marketing - Don Sklenka

What this episode covers

My guest today is Don Sklenka, SVP of AI Optimization at Claritas and one of the rare operators who's lived at the intersection of creative media and machine intelligence long before AI became a buzzword on every deck. With nearly 25 years in digital marketing, Don built his foundation inside global agency powerhouses like Publicis and Dentsu, leading omni-channel strategies for Fortune 500 brands across retail, CPG, automotive and healthcare. Today, Don is scaling patented AI solutions that turn data into decisions and campaigns into performance engines, real-time optimization, predictive analytics, smarter, creative, better outcomes, less noise, and more signal. Finally, he's a lifelong Cleveland sports fan, which tells you everything you need to know about his resilience and commitment to the long game!

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How long is this episode of The CMO Whisperer?

This episode is 31 minutes long.

When was this The CMO Whisperer episode published?

This episode was published on February 16, 2026.

What is this episode about?

My guest today is Don Sklenka, SVP of AI Optimization at Claritas and one of the rare operators who's lived at the intersection of creative media and machine intelligence long before AI became a buzzword on every deck. With nearly 25 years in...

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