The agtech adoption dilemma: Irrigation - Agtech

What this episode covers

We have the technology to measure and improve water efficiency on farms, yet adoption remains low- why is this?This episode explores our hypothesis in our recent report: that the problem is not with the technology, but rather with a limited understanding of the nuances of farmer psychology.We explore how tech developers, both startups and incumbent firms, can design business models that encourage irrigation tech adoption. We also discuss how farmers can make sure they’re getting the information they need to implement irrigation technology that will have a positive impact on the bottom line.This episode features:Inge Bisconer - Managing Member, Surf ‘N Earth Enterprises and Director, Irrigation AssociationShane Thomas - agronomist and creator of Upstream Ag InsightsEuan Friday - Director and Chief Investment Officer, Kilter RuralMatthew Pryor - co-founder, Tenacious Ventures and partner, Agthentic GroupFor more information, check out our free report: The Agtech Adoption Dilemma: Irrigation, made in collaboration with Upstream Ag Insights. You can also visit our website for more resources from the episode.

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Frequently Asked Questions

How long is this episode of Agtech - So What??

This episode is 32 minutes long.

When was this Agtech - So What? episode published?

This episode was published on March 24, 2021.

What is this episode about?

We have the technology to measure and improve water efficiency on farms, yet adoption remains low- why is this?This episode explores our hypothesis in our recent report: that the problem is not with the technology, but rather with a limited...

Can I download this Agtech - So What? episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.