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EPISODE · Jul 10, 2026 · 52 MIN

The AI Back Office That Does the Work Creators Hate

from Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

What if the biggest opportunity with AI isn't creating more content, it's getting your time back? ----------------------Jennifer Bennett believes most creators are using AI in the wrong place. Instead of replacing your creativity, she shows how AI can become the back office that quietly handles the repetitive work, keeping you from doing your best work.In this episode, Jennifer shares her Human-Driven AI Integration Method, explains why you should train AI like an employee instead of treating it like a search engine, and reveals the systems that help creators reclaim their mental bandwidth. We also cover AI agents, documenting your processes, feeding your core values to AI, and practical ways to automate the admin work that drains your week while keeping your voice and relationships at the center of your business.Key Points:Train AI like a new employee, not a tool you can "set and forget"Document your processes before buying more AI softwareSolve the biggest mental bottleneck first, not just the biggest time drainBuild AI agents around your own "source of truth" instead of letting them search the webCreate systems before software; the best tools won't fix a broken workflowKeep the human touch where it matters most: relationships, judgment, and real presenceResources:Jennifer Bennett: https://getdesky.com/Find Your Bottleneck Quiz: https://quiz.getdesky.com/Book a Strategy Call: https://link.playmakerscrm.com/widget/booking/AoAxWr6lqGPRShwB9siUThe Maximum Leverage Brief (LinkedIn Newsletter): https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7455330621217820672Demo Jennifer's AI Speaking Research Tool: https://demo.getdesky.comZac Brown: https://zacbrowncreativesolutions.com/Zac's Book: An Accidental Education: What I've Learned So Far: The Zac Brown Show Podcast: https://podbay.fm/p/the-zac-brown-show----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

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