The AI Bill Comes Due: Cost Discipline, Data Centres, and Real-World ROI

Claire and Peter break down the shift from “subsidised” AI to hard ROI math as enterprises rein in token-hungry agents with budgeting, routing, caching, and cost-per-outcome metrics. They cover SoftBank’s proposed €75B, 5GW AI data-centre push in France and what it could mean for European infrastructure, sovereignty, and energy constraints. Plus: AI-assisted shopping’s surging conversion rates in the UK, Alibaba’s UEFA partnership and the governance questions it raises, the NBA’s exploration of real-time AI support for referees, South Korea’s full-stack AI strategy, and why legacy tech names are benefiting as the AI build-out spreads across the entire stack. The episode closes with a reality-check on AI valuations and a practical case study of an AI-native solo law firm built in 48 hours—automation with accountability.About Six & FlowSix & Flow is a digital transformation consultancy helping businesses adapt, grow, and thrive in a fast-changing world. We specialise in AI, CRM, and revenue operations, blending strategy, technology, and creativity to deliver measurable impact. From scaling startups to global enterprises, we partner with ambitious teams to unlock growth through smart automation, customer-centric marketing, and forward-thinking sales enablement. Learn more at sixandflow.com. Hosted on Acast. See acast.com/privacy for more information.