The AI Fix for Broken Marketing Briefs | Dublin News

Two ad veterans tired of vague client briefs built Deece, an AI platform trained on decades of winning campaigns to fix the root cause of wasted marketing budgets—poor communication. With 78% of marketers convinced their briefs are clear but only 5% of agencies agreeing, Deece bridges the gap by crafting smarter, more strategic instructions before any campaign launches. It’s already helping brands in Ireland, the UK, UAE, Australia, and New Zealand—and aims to spot greenwashing and legal risks too. Built over a year with founders’ own time and seed funding, Deece is targeting mid-to-large orgs to stop €370 billion from being lost annually due to bad briefs. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/cd1d5dbcf4c7417f