The AI Growth Engine: Lessons from HubSpot's Kieran Flanagan

Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier, unpacks how AI is reshaping go-to-market strategies. He shares real examples of companies transforming customer acquisition and retention with AI, and explains where the biggest enterprise-ready impacts are emerging—lead scoring, predictive forecasting, and hyper-personalization. Kieran also dives into how leaders can introduce AI into GTM structures without chaos, why AI agents may become co-pilots for product launches, and how to strike the right balance between efficiency and innovation. Along the way, he offers a glimpse into the AI-driven marketing playbook he would build today, and the GTM innovations from startups that excite him most. #IntelAI #HubSpot  #Go-to-Market  #AI-Support-Agents  #AI-adoption  #Future-proof-AI-marketing