The AI Knowledge Gap: How to Own Page One of Google Search (with Shaun Chojnacki)

In This Episode Why SEO isn't being replaced by AI — it's actually powering every LLM answer your clients and candidates are getting right now, and doubling down is the only logical move How a single blog post about an obscure AI job role drove 3,000 website visitors in five months with zero ad spend What "AI knowledge gaps" really are, why a BBC reporter's absurd hot dog claim proves they're real, and how staffing firms can use them to manufacture authority almost overnight Why FAQs are secretly one of the most powerful ranking tools available right now  This episode of InSights, presented by Haley Marketing, will permanently change how you think about content. You'll stop seeing blog posts as marketing obligations and start seeing them as assets that get your firm found in Google, ChatGPT, and every LLM your clients are already using every day. More importantly, you'll walk away with a concrete, actionable framework for finding the exact knowledge gaps that no one else in your niche is filling and a clear strategy for filling them first. Timestamps and Key Moments [00:01] – Is SEO Actually Being Replaced by AI? [01:06] – LLMs Still Run on SEO [02:17] – Play the Long Game [03:45] – The Long-Game Case for Owners [05:20] – Measuring AIO Rankings [06:15] – The 6-Year Client Breakdown [08:23] – Building the Site Loop [09:00] – Why FAQs Rank Separately [12:04] – FAQs — How Simple Is It? [13:48] – What Is an AI Knowledge Gap? [16:10] – The MrBeast Content Strategy [19:37] – How to Find the Gap [21:01] – The Blog That Got 3K Visitors [23:08] – Retargeting That Traffic [24:02] – Real Gaps in Staffing Right Now [28:43] – Why SEO Needs a Partner [30:19] – Social Media Now Feeds Google [31:59] – Which Platform Actually Wins [33:54] – Fix the Foundation First [35:22] – Why Old Content Still Ranks   About the Guest Shaun Chojnacki is a Senior Marketing Strategist at Haley Marketing, actively managing 35+ client account services across the staffing and recruitment industry. He specializes in SEO, AI-driven search optimization (AIO), and LLM SEO including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). With more than a decade of experience spanning Staffing, SaaS and eCommerce, Shaun combines data-driven marketing with creative execution to help staffing firms turn their websites into high-performing lead generation engines. Connect with Shaun on LinkedIn: linkedin.com/in/shaunsavvy About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30 This episode is brought to you by FoxHire. If you’re looking for an Employer of Record partner that helps recruiters confidently grow contract placements and build recurring revenue without taking on extra risk, FoxHire is perfect for you. Learn more at FoxHire.com/Haley