The AI Marketing Canvas – Kellogg School of Management Professor Jim Lecinski

Jim Lecinski, Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management, has over 30 years of marketing experience, including a distinguished 12-year tenure as Vice President of Customer Solutions for the Americas at Google. He is a leading expert in marketing strategy and digital transformation, best known for pioneering the concept of the Zero Moment of Truth (ZMOT), which revolutionized how consumers research products online before buying, as detailed in his influential book Winning the Zero Moment of Truth. Jim’s latest work, The AI Marketing Canvas, offers a practical five-stage roadmap for integrating artificial intelligence into marketing strategies and is widely recognized as a top AI and business book. In this conversation, Jim shares insights from his career, discusses the evolving role of AI in marketing, and introduces a powerful 2x2 framework for corporate leaders to begin thinking strategically about AI adoption in their organizations. Tune in for expert guidance on winning in today’s digital and AI-driven marketing landscape.