The AI Revolution in Search Marketing with Cindy Krum

The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches.• MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics• Google's framework has evolved from "micro-moments" to the "four S's of discovery" – stream, scroll, search, and shop• Customer journeys are no longer linear but resemble atoms or squiggly lines as users bounce between different touchpoints• Small businesses can compete by focusing on building communities and engaging audiences across multiple platforms• Traditional keyword tracking is becoming less valuable as search becomes more personalized and conversational• Content strategy should shift from high-volume production to creating fewer, higher-quality pieces with extensive distributionLeave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Guest Information:Website: https://mobilemoxie.com/LinkedIn: https://www.linkedin.com/in/cindykrum/Twitter/X: https://x.com/Suzzicks/Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show