The AI Riff (Ep49) - AI That Knows Your Business

What happens when AI stops acting like a chatbot—and starts understanding how your business actually works? In this episode, the crew dives into the emerging world of “context models”: AI systems trained not just on the internet, but on the messy, contradictory, highly specific realities of how companies operate day to day. From mortgage compliance and workflow chaos to hallucinations, hidden operational risk, and the myth of every lender’s “secret sauce,” this conversation gets into the uncomfortable gap between how businesses *say* they work and how they *really* function.The debate gets surprisingly sharp: should AI preserve a company’s uniqueness, or force industries toward standardization and efficiency? And if every organization thinks it’s different, can a true industry-wide AI model ever exist? For operators, tech leaders, and anyone watching AI reshape enterprise software in real time, this episode surfaces the questions most companies still aren’t asking. References: Celonis Context Model: https://www.celonis.com/news/press/celonis-launches-the-context-model-to-eliminate-enterprise-ais-operational-blind-spots-agrees-to-acquire-ai-decision-intelligence-leader-ikigai-labs