The AI ROI Problem Is Rarely the Model episode artwork

EPISODE · Jul 30, 2026 · 14 MIN

The AI ROI Problem Is Rarely the Model

from The Digital Transformation Playbook · host Kieran Gilmurray

AI programmes often fail to deliver financial returns even when the underlying models perform well. The real constraint frequently lies in the organisation’s ability to convert technical capability into measurable business value.This episode explores how workflows, decision rights, data, governance and incentives determine AI ROI.TLDR / At a Glance• The AI Adequacy Threshold • Models as operational components • Workflow and decision bottlenecks • Data access and integration • Governance as value infrastructure • Agentic AI operating requirementsLeaders should diagnose the binding constraint, redesign the operating model and define how efficiency gains will translate into revenue, cost, quality or capacity.Support the showIf you are leading your businesses strategic transformation and need greater clarity, stronger execution and measurable results, let’s connect.  🌎 Website: www.KieranGilmurray.com📅 Book a call: https://calendly.com/kierangilmurray/catch-up📘 Kieran Gilmurray | LinkedIn🌐 Substack: https://kierangilmurray.substack.com📕 Amazon https://tinyurl.com/MyBooksOnAmazonUK AI Transparency Notice:  This podcast uses a hybrid format. When an episode features one of Kieran Gilmurray’s written articles, the narration is generated using a synthetic clone of his voice via ElevenLabs AI (the underlying article text is entirely human-authored). Episode descriptions and summaries are assisted by AI and should be considered unedited by a human unless specified. 

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AI programmes often fail to deliver financial returns even when the underlying models perform well. The real constraint frequently lies in the organisation’s ability to convert technical capability into measurable business value. This episode explores how workflows, decision rights, data, governance and incentives determine AI ROI. TLDR / At a Glance • The AI Adequacy Threshold • Models as operational components • Workflow and decision bottlenecks • Data access and integrati...

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The AI ROI Problem Is Rarely the Model

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