The AI Search Strategy Most Brands Are Getting Wrong (feat. Chris Long)

What this episode covers

AI search isn't just an SEO problem, it's a cross-functional challenge that touches content, affiliate, social, video, and beyond. In this episode, AthenaHQ's CEO Andrew Yan sits down with Chris Long, co-founder of Nectiv, to dig into what it actually takes to build an AEO strategy that works across the ecosystems AI models are pulling from.You'll learn:Why AEO/GEO lives across four distinct ecosystems — and why ignoring any of them leaves real gaps in your AI search visibilityThe biggest mistake marketing leaders make when building an AI search program (hint: it's a silo problem)How consumer and B2B buying behavior is changing as AI becomes the discovery layer and Google becomes the verification layerWhy affiliate is more important than it's ever been — and the creative tactics challenger brands are using to outmaneuver incumbentsHow to think about brand positioning in AI, and why getting mischaracterized can quietly kill deals before your sales team ever gets a shotWhat a "content engineer" mindset looks like in practice — and how to build AI-human content systems that make humans the bottleneck (in the best possible way)🔗 Learn more about AthenaHQ: athenahq.ai

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