The AI Takeover of Wellness: What the Supplement Industry Doesn't Want You to Know with Kirk Ouimet of Phi

Tech founder turned health innovator Kirk Ouimet of Phi explains how his team is translating decades of pharma-grade delivery tech into supplements that actually absorb, and pairing it with an AI health assistant designed to keep your data private while spotting issues earlier.  We dig into magnesium timing, iron + vitamin C synergy, menstrual-cycle-aware dosing, and how subjective check-ins plus wearables can guide smarter tweaks over time.  If you want supplements that respect your biology and your budget, this conversation lays out a clear, science-backed path forward. WE TALK ABOUT:  06:25 – Kirk's health journey and why "healthspan" > lifespan 11:55 – "ChatGPT × Apple Health": The Phi app vision and what it means for your care team 16:30 – AI + doctors: From 14-minute visits to true proactive care 20:10 – Building a life-long, portable health record (Phi) you actually control 27:05 – Supplement reality check: forms, dosing, and why most pills miss the bloodstream 31:25 – Introducing Stack: Baseline of 22 essentials; no trend-chasing add-ons 40:05 – Micro-pills, micro-encapsulation, and making nutrients truly absorbable 53:40 – Personalization roadmap: Bead-level dosing by day, cycle, and context 1:01:40 – What "custom daily capsules" could look like  1:05:05 – The next decade: Democratizing biohacking with community-driven trials SPONSORS: Reset stress on demand with Pulsetto (code: BIOHACKINGBRITTANY) - a neck-worn vagus-nerve stim that calms stress in ~4 minutes so you sleep better and feel calmer. Join me in Costa Rica for Optimize Her, a 5-night luxury women's retreat in Costa Rica with yoga, healing rituals, and biohacking workshops—only 12 spots available. RESOURCES: Trying to conceive? Join my Baby Steps Course to optimize your fertility with biohacking. Free gift: Download my hormone-balancing, fertility-boosting chocolate recipe. Explore my luxury retreats and wellness events for women. Shop my faves: Check out my Amazon storefront for wellness essentials. Kirk Ouimet's website and Instagram Phi website LET'S CONNECT: Instagram, TikTok, Facebook Shop my favorite health products Listen on Spotify, Apple Podcasts, YouTube Music