Skip to content
PodParley
The Aim for a Name episode artwork

EPISODE · Jun 26, 2024 · 23 MIN

The Aim for a Name

from REWORK · host 37signals

In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design. Key Takeaways: 00:28 - The process of naming a product 03:05 - Researching domain names and trademarks 07:14 - The style of a product name 10:04 - The journey from the working title to the official title 13:11 - Designing and updating branding logos 20:48 - Gathering input on the name Links and Resources: Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY Once | Campfire The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

Episode metadata supplied by the publisher feed · Published Jun 26, 2024

Embed this episode

What this episode covers

In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design. Key Takeaways: 00:28 - The process of naming a product 03:05 - Researching domain names and trademarks 07:14 - The style of a product name 10:04 - The journey from the working title to the official title 13:11 - Designing and updating branding logos 20:48 - Gathering ...

Distinct summary based on available episode metadata or transcript content.

Ready to play

The Aim for a Name

0:00 23:56

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Ecobabe Collective Jessica Cobabe In a trend a minute world, it can be so hard to learn how to live a sustainable life, without sacrificing style. As an ex-fast fashion junkie, Jessica wanted to create a welcoming space for people to learn how to live a more eco-friendly life. Jessica Cobabe is a fashion stylist, entrepreneur and the founder and creator of Ecobabe Collective, Where Sustainability + Style Collide. Every week tune in for hot tips from industry leaders on how to live and shop more consciously, rework your wardrobe, and adopt a clean and cruelty-free beauty routine. Stop buying sh*t you don’t need and learn how to refine and define your own signature style so you can side-step trends that aren't really you and dance to the beat of your own drum, in style. Explicit

Frequently Asked Questions

How long is this episode of REWORK?

This episode is 23 minutes long.

When was this REWORK episode published?

This episode was published on June 26, 2024.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this REWORK episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!