The Airbnbust - is it really coming? with Dennis from Casiola

Don’t Forget to Subscribe! “My bookings are down!” Is there an Airbnbust coming? If you run an accommodation, you’ve probably heard this line in recent months. Or maybe you’ve even said it yourself. The sentiment was captured in this viral tweet that popularized the term #Airbnbust, referring to a perceived decline in the popularity and feasibility of short-term rentals. It’s more complicated than that, though. Don’t worry—we have the answers you’re looking for. Today's guest Dennis Goedheid, CEO of Casiola has been in the biz since Airbnb started. He has been there, he has done that, and has conquered this space. Dennis joins me on this episode to share insider secrets for increasing your visibility as well as practical steps you can take to bolster your bookings today, whether you’re feeling the bust or not. 📋 Chapters! 00:00 Is Airbnb Going Bust? How Will it Affect You? With Casiosa CEO Dennis Goedheid. 01:07 Intro and background to Dennis and Casiola. 02:05 What is the link between brand personality and brand color, how to choose the right color for your brand? 09:15 What does the "Airbnbust" mean for the accommodation market? 11:40 How Casiola uses OTAs to fill in occupancy gaps for his listings. 17:49 How will the market change over the next couple of months and what can we do to prepare? 21:10 Which are the most important metrics to focus on? 23:09 What tools can you use to help you make data-driven decisions? 25:48 Why you should consider hiring a property management company? 27:55 What can you do to make sure your business is protected? 33:04 How can you optimize all your channels? 36:12 What are the most important lessons Casiola learned from using Airbnb? Show Links https://www.casiola.com/ https://www.linkedin.com/in/dennisgoedheid/ #casiola #airbnbust #bookdirect ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🥊Hotels - BNBs - STR Owners! Need more direct bookings or a brand new website? We double direct bookings! Book an appointment! We get results! https://www.ibooked.online 🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free! ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://bit.ly/accommodationtipsandtricks 🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity 🗨 Connect with Bart Sobies: https://www.ibooked.online/bart/ 🎙 Subscribe to the podcast to listen later: https://www.theaccommodationshow.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Disclaimer: *All content on this YouTube channel, Podcast or post reflects my own and guests opinions and should NOT be taken as legal advice, financial advice or investment advice. Please seek out guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links. Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. The purpose of this show is to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I do believe in the products and services that we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.