The Airport That Broke The Internet (Episode 3 ft. Ashley Iaccarino)

Welcome back to the chaos (the airport kind). In this episode, we’re diving headfirst into the bold, brilliant, and slightly unhinged world of the Tampa International Airport brand account, the unexpected social media powerhouse creating some of the funniest airport content on the internet.From weird DMs (not what you’d expect) to viral emoji posts that made national headlines, we explore how a once-generic airport social media presence turned into a meme-worthy brand voice that audiences can’t stop talking about. Is there a social media strategy behind it? Or is it all vibes? Let’s find out.✈️Inside this episode:-How Tampa International transformed its airport brand with humor and bold content-The viral post that put them on the map (hint: it involves World Emoji Day)-Why there’s no social media playbook, just instinct, timing, and trust-The real challenge of handing off a brand voice without losing the magic-How to keep brand humor relatable and not cringey-The #1 mistake brands make when trying to sound authenticIf you’re a social media manager, brand voice enthusiast, or digital marketer ready to break free from the boring, this episode is for you.Follow for more deep dives on brand storytelling, social strategy, and content marketing insights straight from the people behind the posts.