The Algorithm Exposed: Myth vs. Reality

Summary In this episode, Michelle Thames discusses the social media algorithm and how it affects our social media experience. She debunks common myths about the algorithm and provides strategies to increase visibility on social media platforms. The key takeaways include the importance of consistency, engagement, experimenting with different formats, researching relevant hashtags, and collaborating with others. Michelle emphasizes the need to understand the unique algorithms of each platform and create valuable content to achieve social media and marketing goals. Takeaways The social media algorithm is a complex set of rules and calculations that determines what content users see in their feed. The algorithm's primary goal is to keep users engaged on the platform for as long as possible. Paid advertising can boost reach, but organic reach is still possible. The algorithm prioritizes content that resonates with users. There is no secret formula to crack the algorithm; focus on creating high-quality content. Strategies to increase visibility include consistency, engagement, experimenting with different formats, researching relevant hashtags, and collaborating with others. Understand the unique algorithms of each platform and create valuable content to achieve social media and marketing goals. Chapters 00:00 Demystifying the Social Media Algorithm 02:49 Busting Common Myths About the Algorithm 05:11 The Power of Consistency and Engagement 08:02 Harnessing the Potential of Hashtags 09:31 Collaboration: Expanding Reach Through Partnerships 09:59 Understanding Platform Algorithms for Effective Marketing Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Support the Show.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.