The Algorithm vs. The Arts: Marketing for Theater in 2026

from Theater Forward · host Jen Uphoff Gray, Julie Swenson, and Mike Fischer | Forward Theater Company

In this episode, we turn the mic around! We invited our own Marketing Director and podcast producer Scott Haden into the studio for a candid conversation about what it takes to promote live theater in 2026. We talk about how the landscape has shifted over the past decade, and how arts organizations are working harder than ever to connect with audiences in a crowded digital world. We also explore how people are discovering shows, how they decide what’s worth their time, and what it means for theaters when traditional previews and reviews may no longer guide the way.

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This episode is 35 minutes long.

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This episode was published on February 25, 2026.

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