"The Allure of the Crowd: How Group Identity Creates Belonging" by Mark Pratt-Russum

Sometimes we think that changing someones mind on something is as easy as giving them the facts. I think we all know that is hardly enough. But why? In this message Mark Pratt-Russum explores the power of group identity in creating belonging, and how we need to be aware of this power when in engaging with folks with whom we disagree.