The Almighty Marketing Toolbox | Clarice Pinto - Part II

from Growth, Brands and More · host Filiberto Amati and Clarice Pinto

Our Guest: Clarice Pinto, former Campari, Stock Spirits, LVMH, ING.In this episode00:01 Intro03:26 Consumption Occasions, Rituals06:02 Building Rituals in Spirits: The Perfect Serve07:49 The Marketing Toolbox11:28 The Balance Between Mental and Physical Availability13:50 Activity Prioritization in the Marketing Plan18:01 GenZ and side effects22:15 The Future of Social Media28:54 Conversion vs. Equity Building Dilemma This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe

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This episode was published on May 20, 2024.

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