The Poor (Wo)Man's Podcast

Episode summaryWhat do you call a podcast when you’re still figuring out what it wants to be? In this episode, Susan and Mika talk about the pressure of naming things, the challenge of building a brand in real time, and why marketers sometimes overcomplicate the very thing they help clients do every day. It’s a conversation about words, strategy, identity, and the messy middle of building something honest.In this episodeWhy naming a business or show can feel way harder when it’s your ownThe problem with words like “marketing” and “brand” when they start to mean everything and nothingWhy simple strategy is often the result of a lot of messy thinkingHow collaboration has shaped your experience as solo business ownersThe tension between wanting a name and not wanting to box the thing in too earlyWhy keeping the show unedited and organic is part of the format, not a flaw