You Good, Girl?

May was... a lot.This month, Susan and Mika reflect on launching You Good, Girl?, surviving burnout, and what they're learning about building businesses in public. They talk about saying no, creating space for opportunity, using AI as a strategic thinking partner (meet "Dark Susan"), and why entrepreneurship is really about figuring it out as you go.In this episode:Lessons from launching the podcastBurnout, boundaries, and saying noAI as a sparring partner, not a replacementContent, search, and the future of marketingWhy your business evolves as you doResources mentioned:https://yougoodgirlpodcast.com/resourcesThanks for listening! If you're enjoying the show, please follow, rate, and share it with another solopreneur.

What happens when the backup plan quietly disappears? Susan and Mika talk about layoffs, fear, identity shifts, and the weird moment where “figuring it out” stops being optional.Episode SummaryThis episode starts with upcoming events and podcast plans, then turns into a much bigger conversation about what happens after corporate life stops fitting. Susan and Mika talk honestly about layoffs, rebuilding confidence, owning your time, and the emotional whiplash of trying to build something before you feel fully ready.They also share thoughts around their upcoming AMA workshop, a “readiness scorecard” for people considering starting their own thing, and the reality that entrepreneurship doesn’t magically make self-doubt disappear.3 TakeawaysGoing “all in” changes your mindset in ways you don’t fully understand until you’re thereBuilding your own thing sounds freeing until you realize you also have to build structure, discipline, and confidenceA lot more people are quietly questioning corporate life right now than anyone admits out loudRelevant LinksAMA Richmond Workshop: Lessons Learned Year OneYou Good, Girl? Readiness Scorecard (mentioned in episode)Podcast Website: YouGoodGirlPodcast.com

Episode summaryIn this episode, Susan Jensen and Mika-Tashé St. Fleur officially introduce You Good, Girl? — Solopreneur Life, Unpolished and the story behind how it came to life (including the lost “episode zero”… still in mourning).They share the real behind-the-scenes of going all in on their businesses—unexpected layoffs, starting from scratch, years of side hustle evolution, and the messy middle of figuring out what you actually want to be known for.This conversation sets the tone for the podcast: unfiltered, honest check-ins on the highs, lows, and everything in between when you’re building a business and a life at the same time.At its core, this episode is about community, clarity (or lack of it), and giving yourself permission to figure it out as you go.In this episodeThe origin of You Good, Girl? (and how one offhand comment turned into a brand)The lost “episode zero” and why it oddly validates the whole unpolished conceptWhy both Susan and Mika went all in on solopreneurship—just maybe not on their own timelinesThe reality of layoffs, reinvention, and starting over later in your career“Marketing stuff” and the early-stage identity crisis every business owner goes throughWhy clarity takes time—and only comes after you start movingThe pressure (and freedom) of being your own brandMika’s journey from side hustle to 10-year business evolution—and narrowing her focusWhy doing too many things well can actually hold you backThe importance of community, especially when you don’t know what you’re doing (which is… often)Creative outlets as survival tools (rearranging furniture counts)The emotional side of entrepreneurship—grief, burnout, and those “you good?” daysWhy this podcast exists: to normalize the messy, not just the highlight reel

Episode summaryWhat do you call a podcast when you’re still figuring out what it wants to be? In this episode, Susan and Mika talk about the pressure of naming things, the challenge of building a brand in real time, and why marketers sometimes overcomplicate the very thing they help clients do every day. It’s a conversation about words, strategy, identity, and the messy middle of building something honest.In this episodeWhy naming a business or show can feel way harder when it’s your ownThe problem with words like “marketing” and “brand” when they start to mean everything and nothingWhy simple strategy is often the result of a lot of messy thinkingHow collaboration has shaped your experience as solo business ownersThe tension between wanting a name and not wanting to box the thing in too earlyWhy keeping the show unedited and organic is part of the format, not a flaw

Episode summaryIn the very first episode of You Good, Girl?, Susan and Mika hit record before everything is figured out and talk honestly about what this season of business and life looks like. From ice storm isolation and work rhythms to overplanning, imposter syndrome, and the pressure to show up before you feel fully ready, this conversation sets the tone for what the show is about: real talk, real-time processing, and building something without pretending to have it all buttoned up.In this episodeHow the recent ice storm in RVA threw off energy, routines, and momentumThe push and pull between planning, structure, and executionWhat it feels like to build a business after corporate lifeWhy visibility and confidence do not always arrive at the same timeThe role of friendship, accountability, and collaboration in solopreneur lifeWhy this show is staying simple, casual, and unedited on purpose