The Alter Ego Effect The Power of Secret Identities to Transform Your Life Todd Herman

Do you ever wish you could deliver a speech like Martin Luther King Jr. or mow through your athletic opposition like Megan Rapinoe? Athletic performance coach and leadership advisor Todd Herman believes you can—by adopting an alter ego. In The Alter Ego Effect, Herman presents a systematic approach to performing at your best when it counts by creating, shaping, and implementing an alter ego who has all the strengths and abilities you need when the heat is on.As we outline Herman’s vision of the alter ego, we’ll also connect his ideas to other approaches to achieving personal success, comparing and contrasting with authors like Mark Manson (The Subtle Art of Not Giving a F*ck), Tony Robbins (Awaken the Giant Within), and Ryan Holiday (Ego Is the Enemy). Finally, we’ll offer some alternative ways to tap into your potential that don’t involve the creation of an alter ego.