EPISODE · Dec 24, 2018 · 38 MIN
The Alternatives to Advertising
from The Marketing Companion · host Mark Schaefer and Tom Webster
The advertising industry is convulsing as traditional channels dry up. This episode explores how "pipelines" are effortlessly feeding products into consumer households, why young influencers are ruling the roost and how advertising's brightest light is destroying new publishing models. Mark and Tom hand our their annual "wurst" awards.
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This episode was published on December 24, 2018.
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