The Amazon PPC Bid Adjustment You Are Not Using on Prime Day

Amazon Prime Day is coming, and most sellers are doing the same thing: cranking up bids and hoping for the best. But there is a bid adjustment strategy hiding in plain sight that almost nobody uses—the placement multiplier for Sponsored Brands. In this episode, Lucas and Luna dig into why the default top-of-search multiplier is a blunt instrument and how a tiered placement strategy can improve ROAS by 20 percent or more. They walk through a concrete example from a mid-six-figure seller who shifted bids from top-of-search to product pages and saw conversion rates jump. If you run Amazon PPC, this one tactical adjustment could change your Prime Day math. #AmazonPPC #PerformanceMarketing #SponsoredBrands #PrimeDay #BidStrategy #TopOfSearch #Dayparting #PlacementMultiplier #ROAS #TACoS #Ecommerce #FexingoBusiness #BusinessPodcast #Marketing #AdSpend #ConversionRate #AmazonSeller #PPCOptimization Keep every episode free: buymeacoffee.com/fexingo