The Amazon PPC Bid Staircase You Are Not Setting

Episode 51 of Performance Marketing with Fexingo dives into a neglected Amazon PPC tactic: the bid staircase. Lucas explains how most sellers use a single flat bid or a top-of-search adjustment, missing the opportunity to set different bids for each ad placement tier—top of search, rest of search, and product pages. He walks through a real example from a kitchen-gadget brand that dropped ACOS from 32% to 21% by layering bids: a strong bid for top-of-search, a lower bid for rest-of-search, and a floor bid for product pages. Luna pushes back on complexity, and Lucas shows how to test it with a simple three-week A/B split. The episode also covers common pitfalls like overlapping adjustments and the Prime Day scramble. If this insight saves you time or budget, the show stays ad-free through listener support at buy me a coffee dot com slash fexingo. #AmazonPPC #BidStaircase #AdPlacement #TopOfSearch #ProductPageAds #RestOfSearch #ACOS #PPCStrategy #SponsoredProducts #BidManagement #KitchenGadgets #A_BTesting #PrimeDayPrep #ROAS #PerformanceMarketing #AmazonAds #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo