The Amazon PPC Brand Defense Bid That Actually Works

What this episode covers

Lucas and Luna break down why defending your brand terms on Amazon PPC is harder than it looks, and how one mid-market CPG brand reduced cost-per-click by 22% while holding 94% impression share against competitors. They explain the difference between brand defense and brand conquesting, why your own brand terms are an auction you can't afford to ignore, and a simple script to check if your campaign structure is leaking budget to competitors. No fluff, just a tactical angle most sellers overlook. #AmazonPPC #BrandDefense #SponsoredBrands #PerformanceMarketing #AmazonAds #PaidAds #ROAS #Ecommerce #CPGBrand #Marketing #FexingoBusiness #BusinessPodcast #AdvertisingStrategy #PpcManagement #BrandConquesting #ImpressionShare #CostPerClick #AmazonSellers Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations?

This episode is 7 minutes long.

When was this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode published?

This episode was published on June 7, 2026.

What is this episode about?

Lucas and Luna break down why defending your brand terms on Amazon PPC is harder than it looks, and how one mid-market CPG brand reduced cost-per-click by 22% while holding 94% impression share against competitors. They explain the difference...

Can I download this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.