The Amazon PPC Brand Hijack ROAS Blind Spot

What this episode covers

Your Amazon PPC ads might be funding a counterfeit seller. In this episode, Lucas and Luna uncover how brand hijackers siphon your search term traffic, inflate your cost-per-click, and tank your ROAS. They walk through a real case of a kitchen-gadget brand that lost 40% of its Ad Sales to a hijacker who piggybacked on their branded keywords, then detail the fix: a two-pronged approach of aggressive negative keyword exact-match targeting and a test purchase program through Amazon Transparency. Specific numbers, a step-by-step audit, and the one reporting column on the Sponsored Ads dashboard you are probably ignoring. If you sell on Amazon, this episode could save you thousands in wasted spend. #AmazonPPC #BrandHijack #ROAS #SponsoredAds #NegativeKeywords #AmazonTransparency #Counterfeit #AdWaste #PPCBlindSpot #SellerCentral #BrandRegistry #AdSpend #Marketing #Business #Ecommerce #FexingoBusiness #BusinessPodcast #PerformanceMarketing Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations?

This episode is 11 minutes long.

When was this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode published?

This episode was published on June 24, 2026.

What is this episode about?

Your Amazon PPC ads might be funding a counterfeit seller. In this episode, Lucas and Luna uncover how brand hijackers siphon your search term traffic, inflate your cost-per-click, and tank your ROAS. They walk through a real case of a...

Can I download this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.