The Amazon PPC Budget Rollover ROAS Blind Spot

What this episode covers

Most Amazon advertisers assume unspent daily budget automatically rolls over to help scale winning campaigns. But Amazon Portfolios actually treat budget pools differently than you think — and the rules changed late last year. Lucas and Luna break down the exact mechanism: how Portfolio budget rollover works, why it creates phantom ROAS when you're over-budget on one campaign and under on another, and the one thing sellers must check in their campaign manager before July 1 to avoid a sudden spend cliff. Includes a real example from a supplement brand that lost 40% of its impression share for two days because rollover logic burned their weekly cap. Plus, how to build a manual budget buffer that sidesteps the whole problem. #AmazonPPC #BudgetRollover #ROAS #PerformanceMarketing #FexingoBusiness #BusinessPodcast #AmazonAdvertising #PortfolioBudget #AdSpend #SupplementBrand #ImpressionShare #CampaignManager #DailyBudget #WeeklyBudget #Ecommerce #PaidAds #MarketingStrategy #Podcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations?

This episode is 7 minutes long.

When was this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode published?

This episode was published on June 26, 2026.

What is this episode about?

Most Amazon advertisers assume unspent daily budget automatically rolls over to help scale winning campaigns. But Amazon Portfolios actually treat budget pools differently than you think — and the rules changed late last year. Lucas and Luna break...

Can I download this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.