The Amazon PPC Cost-Per-Click Inflation Blind Spot

What this episode covers

Lucas and Luna examine a hidden profit killer in Amazon advertising: rising cost-per-click (CPC) rates that quietly erode ROAS even when sales look strong. Using the lawn-and-garden category as a case study, they show how CPCs jumped 23% year-over-year between Q1 2025 and Q1 2026, driven by increased advertiser density and Amazon's shift toward video ad placements. The episode walks through a concrete method to calculate your true break-even CPC, identify when your bids are being inflated by competitive pressure versus algorithmic changes, and adjust campaign structure to protect margins. No generic advice—just a specific diagnostic you can run in Seller Central today. #AmazonPPC #CostPerClick #CPCInflation #ROAS #AmazonAdvertising #PaidSearch #PPCMetrics #Ecommerce #DigitalMarketing #SellerCentral #MarketingStrategy #AdSpend #ProfitMargins #LawnAndGarden #VideoAds #FexingoBusiness #BusinessPodcast #PerformanceMarketing Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations?

This episode is 9 minutes long.

When was this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode published?

This episode was published on June 28, 2026.

What is this episode about?

Lucas and Luna examine a hidden profit killer in Amazon advertising: rising cost-per-click (CPC) rates that quietly erode ROAS even when sales look strong. Using the lawn-and-garden category as a case study, they show how CPCs jumped 23%...

Can I download this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode?

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