The Amazon PPC Cross-Sell ROAS Blind Spot That Kills Margins

In episode 85 of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly ROAS blind spot: cross-selling in Amazon PPC. When a customer buys a tent, do you keep bidding on 'tent' to sell them tent accessories? Most sellers do, and it wrecks their return on ad spend. Lucas walks through the math: the difference between acquisition ROAS (1.5x) and cross-sell ROAS (often 10x+), why Amazon's attribution model hides the problem, and a practical fix using Sponsored Display and audience segmentation. He cites a real example from an outdoor gear seller who reallocated 30% of their budget from broad keyword bids to targeted cross-sell campaigns and doubled their blended ROAS in 90 days. Luna pushes back on segmentation complexity and data lag. The episode closes with a question: is your PPC strategy optimized for the first sale or the profit from lifetime purchases? #AmazonPPC #CrossSell #ROAS #SponsoredDisplay #Attribution #PerformanceMarketing #Ecommerce #PPCBlindSpot #AmazonAds #LifetimeValue #AdvertisingStrategy #ProfitOptimization #Business #Marketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo