The Amazon PPC Dayparting ROAS Lever You Are Not Pulling ...

What this episode covers

Lucas and Luna dig into dayparting for Amazon PPC — the practice of adjusting bids by hour of day to capture peak conversion windows. Most sellers leave bids flat 24/7, missing 15-20% potential ROAS lift. Using a real case of a kitchen-gadget brand that shifted ad spend to 6pm-10pm and saw ACOS drop from 28% to 22%, they explain how to pull campaign-level daypart reports, spot your brand's conversion curve, and set bid multipliers that don't wreck your organic rank. No third-party tools required — just the Amazon Ads console and a spreadsheet. The hosts also tackle the common fear: won't turning off bids at 3am cost me the late-night impulse buyer? Answer: test it on one campaign first, measure seven-day attributed sales, and you'll have your answer in two weeks. #AmazonPPC #Dayparting #ROAS #ACOS #BidManagement #PaidAds #Ecommerce #AmazonAds #PPCStrategy #AdScheduling #ConversionRate #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #SponsoredProducts #SearchTermAnalysis #AdOptimization Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations?

This episode is 7 minutes long.

When was this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode published?

This episode was published on June 20, 2026.

What is this episode about?

Lucas and Luna dig into dayparting for Amazon PPC — the practice of adjusting bids by hour of day to capture peak conversion windows. Most sellers leave bids flat 24/7, missing 15-20% potential ROAS lift. Using a real case of a kitchen-gadget brand...

Can I download this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.