The Amazon PPC Dayparting ROAS Lever You Are Not Pulling ...

What this episode covers

Episode 77 of Performance Marketing with Fexingo dives into dayparting for Amazon PPC — specifically, how adjusting bids by hour of day can recover wasted ad spend and improve ROAS. Lucas and Luna break down a real example: a supplement brand that shifted 15% of its budget from low-conversion overnight hours to peak buying windows between 7 PM and 10 PM, netting a 22% improvement in ROAS in under two weeks. They discuss the data requirements, the risk of over-optimization, and how to set up dayparting rules without overcomplicating your campaign structure. If you are running Sponsored Products on Amazon and have never looked at your conversion rate by hour, this episode will show you exactly where the blind spot is — and how to fix it. #AmazonPPC #Dayparting #ROAS #PaidAds #PerformanceMarketing #SponsoredProducts #AdOptimization #Ecommerce #AmazonAdvertising #BidManagement #ConversionRate #AdSpend #SupplementBrand #PeakHours #AdBlindSpot #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations?

This episode is 8 minutes long.

When was this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode published?

This episode was published on June 27, 2026.

What is this episode about?

Episode 77 of Performance Marketing with Fexingo dives into dayparting for Amazon PPC — specifically, how adjusting bids by hour of day can recover wasted ad spend and improve ROAS. Lucas and Luna break down a real example: a supplement brand that...

Can I download this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.