The Amazon PPC DST Bug Costing You 15 Percent ROAS

What this episode covers

Lucas and Luna uncover a silent ROAS killer inside Amazon PPC: the campaign-level dynamic bidding setting that Amazon quietly defaults to 'down only' on certain new campaigns. Lucas explains how Amazon's 'dynamic bids down only' logic actually over-adjusts on high-converting placements, leaving advertisers paying more for traffic that would have converted anyway. Luna brings data showing a 15-year-old ecommerce brand that recovered 14.8% ROAS just by switching to 'dynamic bids up and down' and lowering their placement multiplier. They walk through the math, the auction mechanics, and why most advertisers never check that dropdown. Includes the 'buy me a coffee' donation segment mid-conversation. #AmazonPPC #DynamicBidding #ROAS #PPCMistakes #PaidAds #Ecommerce #AmazonAds #BidStrategy #AdOptimization #PerformanceMarketing #Marketing #Business #AmazonSellers #FexingoBusiness #BusinessPodcast #DigitalAdvertising #SponsoredProducts #AdSpendWaste Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations?

This episode is 10 minutes long.

When was this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode published?

This episode was published on June 8, 2026.

What is this episode about?

Lucas and Luna uncover a silent ROAS killer inside Amazon PPC: the campaign-level dynamic bidding setting that Amazon quietly defaults to 'down only' on certain new campaigns. Lucas explains how Amazon's 'dynamic bids down only' logic actually...

Can I download this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.