The Amazon PPC Negative Keyword Harvest You Are Missing -...

What this episode covers

Lucas and Luna explore why most advertisers' negative keyword lists on Amazon are dangerously thin. They walk through a real example: an electronics accessory seller who drained $14,000 on irrelevant traffic because they only excluded obvious terms. The hosts explain how to run a search term report with specific filters, how to identify 'false positives' that look relevant but convert at sub-5 percent, and how to build a three-tier negative keyword structure. They also discuss the psychological trap of seeing impressions as opportunity rather than cost. This episode gives you a concrete process you can apply to your own account in under an hour. #AmazonPPC #NegativeKeywords #PPCStrategy #EcommerceAds #AdWaste #SearchTermReport #KeywordHarvest #AmazonAdvertising #SponsoredProducts #AdEfficiency #ROAS #TACoS #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #PPCOptimization #AdSpend Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations?

This episode is 7 minutes long.

When was this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode published?

This episode was published on June 12, 2026.

What is this episode about?

Lucas and Luna explore why most advertisers' negative keyword lists on Amazon are dangerously thin. They walk through a real example: an electronics accessory seller who drained $14,000 on irrelevant traffic because they only excluded obvious terms....

Can I download this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.