The Amazon PPC Negative Keyword ROAS Blind Spot That Sinks Scale

In Episode 69 of Performance Marketing with Fexingo, Lucas and Luna dig into a hidden ROAS killer on Amazon: negative keywords that are too broad or too aggressive. They walk through a real example of a supplement seller who accidentally negated 'probiotic capsules' while trying to block 'probiotic gummies' — and lost 23% of eligible impressions. They explain the difference between negative exact, negative phrase, and negative broad match, and why Amazon's default suggestion to 'add as negative' can be dangerous at scale. They also cover a smarter workflow: auditing search term reports for false negatives, using campaign-level exclusions sparingly, and leveraging negative keyword lists for brand safety without choking discovery. If you manage Amazon PPC and want to scale without leaking ROAS through a self-inflicted blind spot, this one is for you. #AmazonPPC #NegativeKeywords #ROAS #PaidAds #PerformanceMarketing #Ecommerce #AmazonAdvertising #PPCMistakes #KeywordStrategy #SearchTermReport #AdScale #Marketing #FexingoBusiness #BusinessPodcast #DigitalMarketing #AmazonSeller #PPCOptimization #AdBlindSpots Keep every episode free: buymeacoffee.com/fexingo