The Amazon PPC Placement Premium ROAS Blind Spot

Lucas and Luna break down an overlooked ROAS drain in Amazon PPC: the placement premium. Using a real-world case of a supplement seller spending $12,000 per month on top-of-search placements, they show how default bid multipliers (like +50% or +100%) often push ACOS above 40% without the seller realizing. They walk through how to diagnose the problem using placement reports, how to set strategic multipliers based on marginal return instead of vanity metrics, and why Amazon's default recommendations are designed for Amazon's revenue, not yours. Specific tactics include bid-by-placement audits, tiered multipliers, and the 'breakeven multiplier formula' any seller can apply in five minutes. This episode complements prior deep dives on campaign structure, search term isolation, and negative keywords by adding the placement-level lever most sellers ignore. #AmazonPPC #PlacementPremium #ROAS #ACOS #TopOfSearch #BidMultipliers #PPC #PerformanceMarketing #AmazonAdvertising #Sellers #Ecommerce #FBA #AdSpend #Profitability #Marketing #FexingoBusiness #BusinessPodcast #PaidAds Keep every episode free: buymeacoffee.com/fexingo