The Amazon PPC Search Term Impression Share Blind Spot

Episode 59 of Performance Marketing with Fexingo uncovers a hidden ROAS killer: your Amazon PPC search term impression share. Lucas and Luna explain why high-volume branded terms often have low impression share when bid too low, and how non-branded head terms can waste budget with high impression share but bad conversion rates. They walk through a real scenario—a supplements brand spending $15,000/month on branded terms with only 40% impression share—and show how reallocating bids to capture the missing 60% lifted ROAS by 22% in two weeks. The hosts also reveal why the search term impression share report in the Amazon Ads console is underused, and give a simple three-step audit to implement today. If you have ever wondered why your exact-match bids seem to deliver inconsistent results, this episode gives you the metric that explains it. #PerformanceMarketing #AmazonPPC #SearchTermImpressionShare #ROAS #PaidAds #AmazonAdvertising #PPCBidding #Ecommerce #DigitalMarketing #AmazonSeller #BrandedTerms #NonBrandedTerms #AdSpendOptimization #FexingoBusiness #BusinessPodcast #MarketingStrategy #AmazonPPCMistakes #ImpressionShare Keep every episode free: buymeacoffee.com/fexingo