The Amazon PPC Sponsored Display ROAS Blind Spot

What this episode covers

In episode 53 of Performance Marketing with Fexingo, Lucas and Luna expose a costly blind spot in Amazon Sponsored Display campaigns: the default 'audiences' targeting option that cannibalizes ROAS by serving ads to viewers who already converted. They walk through a real-world case from a supplements brand that saw a 12% ROAS lift after switching to 'views retargeting' only. Plus, they share a simple two-click fix to stop paying for post-purchase impressions. If you run Sponsored Display, this episode could save you thousands this quarter. #AmazonPPC #SponsoredDisplay #ROAS #PerformanceMarketing #Retargeting #Ecommerce #PPCStrategy #AdWaste #AudienceTargeting #ViewsRetargeting #ConversionTracking #Marketing #Business #FexingoBusiness #BusinessPodcast #DigitalMarketing #AmazonAdvertising #AdOptimization Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations?

This episode is 10 minutes long.

When was this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode published?

This episode was published on June 15, 2026.

What is this episode about?

In episode 53 of Performance Marketing with Fexingo, Lucas and Luna expose a costly blind spot in Amazon Sponsored Display campaigns: the default 'audiences' targeting option that cannibalizes ROAS by serving ads to viewers who already converted....

Can I download this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.