The Amenity Arms Race: Reimagining the Modern Office

The office is no longer just a place to work—it’s becoming a destination. As companies struggle to lure employees back from home, developers are transforming buildings into hospitality-driven spaces, complete with rooftop bars, fitness centers, and even pickleball courts. In this episode, we explore how the pandemic ignited an amenity arms race in commercial real estate, why luxury offices are outperforming the broader market, and what this shift says about the future of corporate culture. When a commute must compete with the comforts of home, the story asks whether five-star perks can really rebuild in-person work—or simply redefine what an office is meant to be.https://www.economist.com/united-states/2025/10/21/golf-simulators-and-gyms-are-luring-americans-back-to-the-office