The Americanisation of food here in Ireland

When Krispy Kreme arrived in Blanchardstown in 2018, it had to curtail its twenty four hour drive through after complaints from residents of traffic and beeping throughout the night. Seven years later, three more American outlets have arrived to Irish shores in the past three months: Taco Bell, Wendy’s and Wingstop. All with large queues waiting when they opened. So why do these American outlets draw so much fanfare? And is there more Americanisation of food to come here?All to chat with Damien O’Reilly, Senior Lecturer in Retail Management, TU Dublin