The AMP Accords - a new era for podcast measurement?

Send James and Sam a message or voicemailWe speak with Dan Granger and Giles Martin from Oxford Road, about the new AMP Accords. Is this a new start for podcast measurement? And, can we get podcast apps into the revenue ecosystem? Plus, Edison Research on their recent reports.Also hear:• why downloads fail as a reliable metric for advertisers and creators• the AMP Accord goal of standard definitions across podcast audio and video• the shorthand test for a podcast: “If it works with your eyes closed”• the proposed “play” standard at 30 consecutive seconds and why qualifiers get messy• exposure metrics and the practical limits of privacy and platform cooperation• attribution improvements through verified exposure and control groups• why podcast apps may need revenue share to provide better consumption data• ad-skipping apps like Podtastic and why they are hard to block• Edison’s UK data showing YouTube overtaking Spotify for weekly podcast listeners• smart TV adoption and what it means for podcast discovery and viewing• AI audiobook narration research and how bias shifts after disclosure• industry notes on Acast performance plus awards, events, and toolingSupport the showConnect With Us: Email: [email protected]: @[email protected] and @[email protected] us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net