The analyst advantage: uplevel your marketing strategy with Zoe Crowder - OTR #016

Join Rick Currier as he sits down with Zoe Crowder, Group Vice President at IDC's custom solutions group. Together, they explore the world of market research and IDC, discussing topics such as AI trends, partner marketing strategies, and content creation for lead generation. From  insights on integrating analysts into marketing campaigns to the importance of empathy in sales and marketing, this episode offers engaging conversation filled with practical advice and thought-provoking perspectives.