The Analyst and the Alchemist: Where Metrics Meet Meaning in the Business of Law

In the inaugural episode of The Law Firm Advisory Room, host Dave Gold sits down with Rees Morrison, founder of Consultants2Lawyers (C2L) and one of the legal industry’s most respected voices on performance metrics, benchmarking, and survey-based insight.Drawing on more than 75 years of combined experience working with lawyers, law firms, and law departments, Dave and Rees explore Rees’s unconventional path—from practicing law to decades as a management consultant advising general counsel and firm leadership around the world. Along the way, they discuss the role of curiosity, chance, and disciplined analysis in building a meaningful consulting career.The conversation traces Rees’s deep commitment to data and measurement, including his work creating influential legal surveys and translating complex metrics into usable knowledge for decision-makers. The episode title, “The Analyst and the Alchemist,” reflects the balance at the heart of the conversation: Rees’s disciplined, data-driven approach to understanding law firms—and Dave’s focus on the less visible, transformative inner work that ultimately determines whether insight turns into real change.This opening episode sets the tone for the podcast and introduces the vision behind Consultants2Lawyers: a growing consortium of advisors, consultants, and legal professionals committed to honest dialogue, shared learning, and helping firms move forward—both structurally and humanly.You can contact Rees at [email protected] can be reached at a [email protected] learn more about Consultants2Lawyers or to contact any of our guests email [email protected]. If you want to contact the host Dave Gold email [email protected]