The Anatomy of a BSB Marketing Campaign with Jade Driver and Cassie Petrey

In this episode, Mary and Kelsey are joined by Jade Driver and Cassie Petrey, co-founders of Crowd Surf digital marketing agency. Crowd Surf has an all-star client roster including Backstreet Boys, and Jade and Cassie shared behind the scenes of the latest campaign from the best-selling boy band of all time - the announcement of their Millennium 2.0 album and their upcoming Sphere residency - including what it was like to be with the group in NYC on announcement day, the nostalgic elements they advocated for on behalf of all of us fans, and what fans can expect next. They also remind us of the power of including fandom perspectives in all aspects of a campaign. Thank you, Jade and Cassie for sharing your craft and passions with WTP! Be sure to follow Jade (@folieajade) and Cassie (@cassiepetrey)! Support the show   Instagram: @whentheypoppedpod TikTok: @whentheypoppedpod Email: [email protected] Website: linktree.com/whentheypopped Subscribe to our Patreon: https://www.patreon.com/user?u=85610411 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.