The Anatomy of Humbug by Paul Feldwick

https://thebookvoice.com/podcasts/2/audible/97817 to listen full audiobooks. Title: The Anatomy of Humbug Author: Paul Feldwick Narrator: Paul Feldwick Format: mp3 Length: 5 hrs Release date: 12-18-19 Ratings: 4.5 out of 5 stars, 15 ratings Genres: Advertising Publisher's Summary: How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.