The Anti-Headcount Billion-Dollar eCom Playbook | David Cost, CDO (Rainbow Shops)

How many engineers does it take to run the ecommerce site for a retail company that does over a billion dollars in revenue per year? Well, if you’re Rainbow Shops, the answer is just 2. Most ecommerce teams assume scale requires more engineers, more tools, more complexity. Chief Digital Officer David Cost has built something many people in ecommerce would say isn't possible — a lean, fast-moving digital operation that runs on vendor partnerships instead of a massive internal team. Two engineers, hundreds of programmers' worth of output, and none of the overhead that comes with scaling the traditional way. In this episode, David shares: A detailed, under-the-hood look at the specific vendors they use to stay so lean His playbook for using strategic partnerships with vendors as an external dev team How being a testbed for new tech gives them a competitive edge And why their choice of ecommerce platform was vital in enabling Rainbow’s digital strategy Links David's LinkedIn: https://www.linkedin.com/in/davidcost/ David's website: https://www.davidcost.com/ Rainbow Shops: https://www.linkedin.com/company/rainbow-apparel-co/ Chapters 00:00 Introduction 00:42 David’s product journey 02:36 How Rainbow runs with only two engineers 03:07 Rainbow's decision to migrate from  Salesforce Commerce Cloud to Shopify 07:14 How Rainbow uses AI to support a lean team 11:34 Rainbow's partnership with Lica for AI-generated product images 17:25 The future of personalization in ecommerce 23:01 Shop Pay and Rainbow's checkout features 26:15 Conclusion Resoures Lica: https://lica.world/ Fuego: https://fuego.io/ Follow LaunchPod on YouTube We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.Special Guest: David Cost.