Piero Contezini, Asaas: The 37-Revenue-Stream Brazilian Fintech

Piero Contezini is Founder and Executive Chairman of Asaas — a Brazilian fintech platform serving thousands of SMBs, processing billions in payments, and backed by SoftBank, Bond, and Bradesco. Asaas has evolved from a Stripe-for-Brazil experiment into a full-stack financial operating system with 37 revenue streams.In this episode, Piero shares why service companies can’t scale like product companies, how one SME pain point grew into 37 revenue streams, the fintech monetization model tied directly to customer success, the radical culture rules that shaped Asaas (8-hour workdays and a zero-bug policy), and how PIX and Open Finance reshaped Brazil’s fintech landscape.Subscribe to The J Curve Insider Newsletter⁠⁠⁠ for deeper insights and follow Olga on ⁠⁠⁠LinkedIn⁠⁠⁠ and ⁠⁠⁠Instagram⁠⁠⁠.