The Anti-Viral Content Playbook with Garin Etcheberry

Ever feel like you're posting non-stop but no one's buying? In this episode, I sit down with Garin Etcheberry, founder of Lazy Longform and Sixty Second Shows, to dismantle the idea that going viral equals getting paid. We dive into why viral content kills trust, how to build binge-worthy media that sells, and how to create content that fuels your list, not just your ego. Garin shares wild behind-the-scenes stories from working with Mike Dillard and James Altucher, to helping a Miss Olympia open up about body image. If you're ready to stop chasing likes and start building a brand that converts, grab your coffee and hit play.